Some invites went to customers who already had activated accounts as well. How/why did this happen?

If your customers have multiple records in your Shopify database, they might receive invites for records that have not yet been activated. You should run a search on your Shopify admin for that customer's email address to see if they have multiple records for that email address.

Here's an article that speaks to some ways you can also merge customer accounts in your store.

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